ISO 9001 Okay Now You Have It How Do You Market It?
Marketing ISO 9001 2000. Lately we've been seeing a lot of press releases from wineries and suppliers touting their ISO certifications. "We've obtained ISO 9001: 2000," they trumpet. Great! But what exactly does that face? In easily reached terms, ISO endorsement verifies a company's be in concord to a set of globally well-liked s tandards for character giving out and enthusiastic systems. The publicize ISO refers to both the Greek word for equal, and the International Organization for Standardization, a worldwide federation stated in 1947 taking into account a mission to serve the international row of goods and facilities. More than 90 countries use the ISO all right. According to Anke Varcin, head of public relatives for ISO, the dispensation's function is to manufacture the standards that auditors use to scrutinize companies seeking officer approval. "ISO ... does not audit organizations and does not influence certificates attesting to the fact that t...