Short-form authentic video

  Short-form video content has emerged as a dominant force in digital marketing, offering unparalleled engagement and return on investment (ROI). Defined as videos typically under 60 seconds, this format caters to the modern consumer’s preference for concise and impactful content. This report delves into the benefits of short-form video as a marketing tool, substantiated by recent studies and statistics, as well as the advantages of short form video with a particular focus on its application in event marketing.


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